Hotel spas, shops, anywhere there’s retail involved there’s opportunity in the take-it-for-granted shopping bag. One company that didn’t overlook this “evergreen” opportunity is Nespresso of the coffee, coffee machines and coffee bar fame . They used their shopping bag to highlight a new limited edition of Italian inspired coffees — Napoli and Trieste (which, by the way, are wonderful). I bought some coffee and then went walking on Lincoln Road and popped into Williams Sonoma. Someone in the store asked me if I had tried the coffee and we struck up a conversation about Nespresso. That’s just one person who commented, but how about others who saw the bag and found out about the new product line? How does that translate to hotel and cruise ship retail outlets, and to spas? Selling a new line, new collection, or having a sale? Get your bag to help do the promotion for you. A slam dunk.