Luxury Travel, Lifestyle and Marketing Trends

Spa marketing is getting creative

Still battling the current economic downturn, spas are implementing fresh concepts to attract new clients and retain existing customers.

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Spa trends for 2010

A recent online survey of spa professionals conducted by KWE group revealed some interesting trends and opportunities:

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Affluent Teens Emerge as Growing Spa Opportunity

In recent years, cruises, luxury resorts and spas have added teen spa-ing to their roster, primarily facials, manicures and pedicures, with playful touches or themes, as well as hosting teen spa parties. However, spas will need to up the ante and be prepared to accommodate more teenage guests, because adults aren’t the only ones looking to de-stress in these turbulent times. Much of this stress filters down to our kids, on top of the typical daily pressures teens already face…

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Mental fitness at a spa near you

You may be familiar with the saying “use it or lose it,” which generally referred to the muscles in our bodies. Now with a vast, aging Boomer population, Alzheimer’s studies a regular topic on the evening news, and medical reports touting the need to keep the brain active to avoid decline, the phrase also refers to the newest fitness/spa trend – Brain Fitness.

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