Luxury Travel, Lifestyle and Marketing Trends

Building brand awareness through film

And were not just talking product placement. Film is emerging as the latest, creative awareness tool for brands looking to stand out, attract a newer audience, and make a statement. The Roma Cinema Etoile, a historical cinema in Rome that’s been closed for over twenty years, has reinvented the space as as a Louis Vuitton store complete with an in-house screening room.

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Marketing functions converge, transform

Social media: is this a function of PR? Ecommerce? Advertising? Management? Its part of all the above. And as digital marketing and e-commerce are converging, Facebook can be both a marketing AND a distribution channel with “f-commerce” capabilities on fan pages.

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Travel ads targeting psychographics

AFAR magazine, a relatively recent entrant in travel publishing, is attracting a new kind of advertising that appeals to psychographic profiles (psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles). In my opinion, advertisers are doing a great job – many ads were compelling and engaging.

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Future challenges for travel suppliers, buyers

We see firsthand how the luxury traveler is constantly evolving and the industry needs to constantly adapt. And we have seen these trends in action for some time. Our experience has been confirmed by recent research – according to Horwath HTL, the world’s largest hospitality consulting firm, buyers and suppliers of luxury travel will face 3 main challenges in the next couple of years:

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