While its been around for a while now, the crowdsourcing trend continues to shake up business processes, product-improvement, and spawn endless innovations. The difference today is that through social media platforms, we have access to large crowds. Expect this trend to boom as social referrals (recommendations from social communities) become increasingly important to generate new customers and sales. Once considered by many as risky business, Websites allowing online reviews are now a necessity, which means careful monitoring and instant responses to reviews and referral sites.
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