Luxury Travel & Lifestyle Trends

10 innovative iPad uses by hotels and restaurants

Apple has already revolutionized how we use technology in our daily lives. And there is no doubt that Apple’s iPad has the same potential to revolutionize the dining and hospitality industry. Here’s a list of ten that are laying the foundation for a new generation of hotels and restaurants outfitting their traditional services with the iPad. These early-adopter pioneers can potentially get a valuable lead in the industry’s competitive landscape.

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Food pop-ups continue to flourish

Restaurant and food pop-ups are flourishing in every shape and size. Intimacy and hipness is the attraction: the ‘I-know-something-or-somebody-you-don’t-know’ feeling. We’ve seen numerous examples of pop-up restaurants in recent years, including those with strictly three-month seasonal menus. Others use guerrilla gourmet dining clubs: strictly word-of-mouth, unlicensed, underground restaurants in unmarked buildings, blind alleys and urban caverns.

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Vacations: Unplug and Unwind

Sure, having Wifi on hand is convenient, but what’s the point of a vacation if it’s constantly being interrupted by email? To provide the most relaxing experience, expect to see more hotels and resorts that force (or allow) guests to unplug whilst they unwind, stowing away all electronics upon check in.

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One for debate: Birth Tourism

Relaxing and luxurious babymoon vacations for parents-to-be have been around for sometime. And so has medical tourism, for those looking to travel overseas for a medical procedure. As far as we know, the Marmara Hotel has created the first babymoon/medical tourism hybrid, a niche they’ve coined “birth tourism.”

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Pop-up hotels are everywhere in 2010

A new wave of cool, movable accommodations are appearing and morphing every few months while tying into compatible events. Not always pricey, pop-ups give consumers something they can perceive as an exclusive discovery, to be grabbed “while it lasts.”

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When the going got tough, hotels got creative

Speaking to the New York Times, “Standing apart on an attraction other than price is important,” said Leonard M. Lodish, vice dean of the Wharton School at the University of Pennsylvania. “If competitors continually undercut each other’s prices, it’s a race to the bottom,” he said.

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Phones to replace hotel keys?

The key card could become a thing of the past after a hotel chain announced it would allow guests to access their rooms using their smartphones. Instead of a key card, guests could download an application to their mobile device that would enable them to open their door simply by holding their phone to a sensor. If successful, this would mean that guests could choose to avoid the hassle of checking in at the front desk.

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What is the New Luxury?

I was recently involved in a LinkedIn group discussion on what constitutes “new” luxury. Here’s my “sound bite” on the subject - and feel free to chime in if you agree or disagree:

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Spa marketing is getting creative

Still battling the current economic downturn, spas are implementing fresh concepts to attract new clients and retain existing customers.

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Slum tourism (Poorism) evolves

Slum tourism isn’t for everyone. Critics declare that ogling the poorest of the poor isn’t tourism at all - it’s voyeurism that’s more exploitative than supportive. Proponents of slum tourism argue that ignoring poverty won’t make it go away and its one of the few ways that tourists are ever going to understand what true poverty means - a reality check of sorts.

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