Luxury Travel & Lifestyle Trends

Hotels are starting to set themselves apart by becoming a part of the conversation, instead of using Twitter and Facebook as purely sales pitches, by humanizing their business by creating an emotional connection with their guests and fans.

Connecting travelers has been an ongoing theme over the past two years or so, as social media and private online communities have been bringing together like-minded travelers before, during and after their travels. SeaDream Yacht Club, Hyatt and American Express all use online communities to connect members, guests and passengers in advance of their travels and share “insider” experiences.