Luxury Travel & Lifestyle Trends

Hotels are starting to set themselves apart by becoming a part of the conversation, instead of using Twitter and Facebook as purely sales pitches, by humanizing their business by creating an emotional connection with their guests and fans.

Who said money can’t buy friendship? Or followers? More and more companies are using social media to interact with customers and build a loyal online community every day. Retailers and travel industry suppliers alike are cleverly utilizing social networking sites by offering exclusive deals to fans, friends and followers.