Luxury Travel, Lifestyle and Marketing Trends

Social TV & The Hashtag

With 41 percent of tablet owners and 38 percent of smartphone owners using their device daily while watching TV (Nielsen), US broadcasting programs are finally getting on board the Social TV train, and the public is responding. Example – Victoria Secret Fasion Show

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Best Twitter practices for results

1. Less than 140…more room for RT’s
2. SEO is key, write what people may be searching for
3. Use hashtags #

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Twittering Hotels

Hotels are starting to set themselves apart by becoming a part of the conversation, instead of using Twitter and Facebook as purely sales pitches, by humanizing their business by creating an emotional connection with their guests and fans.

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Twittering for deals

Who said money can’t buy friendship? Or followers? More and more companies are using social media to interact with customers and build a loyal online community every day. Retailers and travel industry suppliers alike are cleverly utilizing social networking sites by offering exclusive deals to fans, friends and followers.

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