Luxury Travel, Lifestyle and Marketing Trends

Ugly Tourism

Graffiti tourism, danger tourism, grief tourism (tours to Holocaust museums, Khmer Rouge killing fields, etc) and slum tourism (though Brazil’s favelas and Kenya’s slums) are all travel micro-niches that have surfaced in the last few years. These travel niches cater to small markets in terms of numbers, but keep in the mind the Long Tail business model about selling less of more. The focus is on offering a large number of niche products, each of which sells relatively infrequently. This pattern is illustrated with the transformation of the book publishing industry by and DVD rentals by Netflix.