Nightlife tourism

Ibiza and Miami are just as famous for their beaches as their party reputations. Both are very popular tourist destinations as a result of their concentrations of pretty people and trendy nightclubs.

Move over beaches, Berlin is knocking. Berlin has always been a city rich in night life—its vibrant cabaret clubs in the 1920s and 1930s helped inspire an award-winning Broadway play and movie—and the current club scene can trace its roots back to the fall of the Berlin Wall in 1989, which left East Berlin littered with empty buildings.

Per the WSJ – “One in particular Berghain, a renowned nightclub in a converted power station in the Friedrichshain neighborhood of East Berlin that opened in 2004, has created its own wave of tourism. Berghain is a part of a rich club scene in Berlin that grew out of underground techno parties staged in abandoned buildings after the fall of the Berlin Wall and that now generates €1 billion ($1.43 billion) in revenue annually, including clubs, music labels, event organizers and technology providers.

When visitBerlin, asked 19,000 visitors in an August 2010 survey what they did, 35% listed nightlife as one of the activities. At any given time, roughly half the club visitors in Berlin are tourists, according to the trade association, Berlin Club Commission.”