Pop-up hotels are everywhere in 2010

A new wave of cool, movable accommodations are appearing and morphing every few months while tying into compatible events. Not always pricey, pop-ups give consumers something they can perceive as an exclusive discovery, to be grabbed “while it lasts.”

To coincide with this month’s World Cup kick-off, bespoke tour operator Sports Escapes has erected luxury tents overlooking 7,500 acres of privately-owned South African wilderness, home to zebras, giraffes and leopards.

In Switzerland’s remote village of Les Cerniers, a 15 geodesic-dome pod “resort” surrounds a central chalet. All feature wood-burning stoves, lustrous bedding and full baths, with cow skin rugs on floors and sheep skins on beds.

UK architect, Tim Pyne, boasts perhaps the most ground-breaking pop-up: M-Hotel in east London’s fashionista Brick Lane. Made from shipping containers, it can be moved anywhere and set up in 3 days. Most fun is how consumers can choose exterior décor. Thanks to a changeable outer film, it can be adorned with anything from psychedelic stripes to swirling florals.