Airport lounges continue to evolve

Travel these days can be cumbersome –crowded airports, long lines and rude people, all as airlines are cutting back on amenities for coach travelers.

At the same time, airlines are shelling out big bucks to upgrade first-class service experiences – there are new seats with more entertainment options and larger lounges to pamper customers paying top dollar for their flights. These travelers have higher expectations and expect a higher level of personalized service for their sky high fares. In fact, some airplanes and airport lounges are so impressive, rivaling some world class hotels, so much so that you may not want to leave.

At Lufthansa’s business class lounge in Munich, travelers are treated to their very own Bavarian biergarten. In cooperation with Munich’s Franziskaner brewery, Lufthansa passengers can enjoy draught beer tapped from the barrel and Bavarian pretzels while relaxing at traditional beer tables. Virgin Atlantic calls its lounges The Clubhouse. Its London Heathrow Clubhouse features a roof garden where passengers can watch the airport in action or do a little sunbathing before their flight.

No longer content with simply offering premium class customers a simple “behind closed doors” retreat from the hubbub of international airport traffic, Turkish Airlines CIP lounge in Istanbul resembles an old world private club with chef prepared cuisine and top notch spa services that rival a 5 star hotel. And not to be outdone, Cathay Pacific’s Hong Kong lounge , Etihad Aiways Abu Dhabi lounge and ANA’s Narita lounge feature everything from luxury baths to  5* restaurants in soothing opulence.

Lufthansa's biergarten


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