Best Twitter practices for results

Less than 140…more room for RT’s
SEO is key, write what people may be searching for
Use hashtags #
Short urls if sharing links (tinyurl, bit.ly, http://goo.gl/)…more room for RT’s
Give opinions/insight (liked, disliked, here’s why x is right/wrong)
No more than 8-12 per day, more borders on spam
space out your tweets
check DM’s and @’s …be responsive, interact
use shorthand (communications=comms) or use Tweetdeck
offer value for following you, i.e. something that people can’t find elsewhere